I'm a Partner at Boston Consulting Group focused on helping consumer brands and media platforms drive growth through AI-enabled marketing transformation. My work sits at the intersection of strategy and activation — turning commercial ambition into measurable results.
I work with CMOs and CCOs at leading consumer and technology companies to reimagine how marketing, content, and technology create sustainable competitive advantage. I'm particularly focused on the creator economy, AI-powered content supply chains, and the collapse of the traditional marketing funnel.
Move Beyond the Linear Funnel
Why the awareness-to-conversion model is broken — and how brands can build a more adaptive, always-on growth engine.
The Creator Economy Is a Distribution Strategy
Brands that treat creators as media channels will lose. Here's how to build creator partnerships that compound over time.
AI and the Content Supply Chain
Generative AI is collapsing the cost of content production. The question isn't whether to use it — it's how to preserve brand signal at scale.
PartnerOS
AI-powered operating system for BCG commercial execution. Pipeline tracking, relationship intelligence, and weekly coaching — built for the MDP election sprint.